River Island – Treat me like an adult not a teenager
Sorry for the bad spelling in the title of this post – but its purposeful to highlight the issue I want to raise. I hate being treated like an idiot and I feel thats what River Island are doing. Treating me like an idiot – I know its great to be ‘down with the kids’ but get a grip folks. Kids text message each other woo hoo – but I expect a store to communicate with me like an adult.
Today I received this email:
It looks fine – usual higstreet fashion email. But the language they chose to use is below that of a text messaging teenager!!!!
Since when did they feel they had the right to communicate with me in this way! ‘Click-thru now’ is listed as their call to action on the email buttons – please River Island get a marketing company that knows how to communicate with their audience. I know what they thought they were doing – and I’m sure you all thought it was a really cool thing to do but its not. If you want my money appeal to me as a consumer – we’re in the middle of a credit crunch talk about value, quality use words like ‘cheap’ to hook me but dont talk to me as if I’ma twelve year old. Twelve year olds dont shop online (something to do with credit cards only being available to over 18’s) so speak to me as an adult.
Filed under: clothes, fashion, highstreet stores, river island | 3 Comments
Tags: annoyances, email, river island