Lowe Update!

19Nov10

Back in…when was it again? … late October, we posted about the new Pearl Lowe collection for Peacocks.

Well, the new collection finally launched on Sunday and it looks like it’s gone viral in the national press – just about every major title has either featured the range or at the very least shown a few pictures of it. I think it’s a three way thing – Pearl Lowe’s designs, the intelligent pricing of the clothes in the range, and last but not least the face of the range, Daisy Lowe, who is fast becoming a real star in an understated and very cool kind of a way.

The Peacocks range is also making waves across the Irish sea by the looks of it, with the Belfast store opening as the chains flagship Irish branch. According to the report in the Belfast Telegraph, the new store will create upwards of 15 jobs in the city and the branch will be opened by none other than Miss Northern Ireland herself, Lori Moore.

Looks like Pearl Lowe is our story of the year so far – will update again before Christmas as there’s bound to be more on this one.

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