Daisy Lowe Collection for Peacocks Announced


The Pearl Lowe clothing collections for Peacocks have all been very successful, with the designer’s winter 2010-11 collection gathering plaudits everywhere from the fashion pages to daytime television, and there were also stories of celebrities clamouring for these smart designs when they were released late last year.

Pearl Lowe’s daughter Daisy has seen the success of this fast fashion phenomenon at first hand, having modelled the Pearl Lowe collections for high street retailer Peacocks clothes. As fashion apprenticeships go, there’s probably none better.

So it’s apt that Daisy Lowe has turned her hand to designing her very own range of swimwear for Peacocks. The forthcoming range (due to hit the shops in May) is already creating a huge media buzz, with fashion editors everywhere covering the story.

Inspired by an impressive range of influences including ‘family holidays in Europe, iconic 50s pin-ups and classic vintage shapes”, the range has already seen media coverage from as far afield as mainland Europe, Japan and Russia.

We haven’t seen any pictures of the range yet here at WCTW, but we’ll be sure to post some as and when they become available. The range is due in the shops in May. We’ll post more on this story as it gathers pace, and as the weather warms up!

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